The GR C-HR could be a swansong for the first-generation of one of the funkier crossovers on the market, or it could be a kick-off model for the second-generation that's set to debut sometime in 2021. Either way, it'll ride on Toyota's TNGA platform that underpins the Toyota lineup, which should provide a sound basis for a performance crossover.

Just as the GR Corolla would compete with the Ford Focus ST and Hyundai i30N, the CR C-HR would face off against the likes of the Ford Puma ST, VW T-Roc R, and others. As consumers continue to move toward crossovers and SUVs, there are those looking for sportier trims and models. There's nothing wrong with Toyota adapting to a changing consumer base.

Toyota has said it's serious about performance as it remakes itself into a brand more appealing to younger buyers. That doesn't mean we'll see a plethora of new high-horsepower sports cars from the automaker. However, it should add some vigor to the Toyota brand that's long played it safe.



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