STATS FROM FOM SHOW THAT FORMULA ONE RECEIVED AND INCREASE IN BOTH SOCIAL MEDIA ACTIVITY AND TV VIEWING FIGURES FROM LAST YEAR
Last season was the first under the ownership of U.S.-based Liberty Media, who are keen to develop the sport and attract new audiences. Formula One said in a statement that the sport ended the year with a total of 11.9 million followers on its Facebook, Twitter, Instagram and YouTube channels, giving it a rise of 54.9 percent compared to 2016.
TV viewing figures had been dropping since 2010 (ever since most countries moved to free-to-air TV) but FOM reported that in 2017, the number of unique viewers (roughly 352 Million) remained steady.
But Social media is where the real growth has been seen. F1 started to upload quality content on networks such has Facebook, Twitter, YouTube and Instagram, including coverage from race weekends, to which the fans responded with nothing but positive feedback.
F1 managing director Sean Bratches said in a statement. "Central to our efforts last season was to improve the fan experience across our platforms and it is encouraging to see the engagement that fans around the world have with Formula One media. Our work continues as Formula One fans will see material changes in 2018 with respect to both incumbent experiences and the creation of new ones. It is a good time to be a Formula One fan."
For 2018, F1 is due to introduce it's own streaming services too. Which will help shoot up those view stats even more higher.