Bentley starts a new chapter in the Kingdom with Behbehani Brothers as the new local retailer
New models in 2019 set new standards for Bentley in Bahrain
Bentley Motors, the British luxury automotive manufacturer, has appointed Behbehani Brothers as its official retail partner in Bahrain to provide sales and after-sales services in the Kingdom.
The appointment of the retailer marks an exciting new chapter for Bentley in Bahrain as it seeks to strengthen its position in the country, supported by the recent launches of acclaimed models such as the Continental GT Coupe and Convertible, and the Bentayga V8 and Bentayga Speed luxury SUVs.
With Bentley Bahrain coming under the management of Behbehani Brothers, all new and pre-owned sales, service and warranty enquiries will be directed to Behbehani Brothers. Bentley customers will be able to access a dedicated team of sales and after-sales experts who will deliver the highest levels of customer care from Behbehani’s facilities in Sitra. The partnership between Bentley and Behbehani Brothers became active from 1st July 2019.
With recognised experience across the automotive field, Behbehani posseses particularly in-depth knowledge of the luxury car market through its existing partnerships with Porsche, Lamborghini and Audi, and is perfectly positioned to take Bentley to new heights in Bahrain.
Commenting, Stephen Reynolds, Regional Director for Bentley Middle East, Africa and India, said: “Bahrain is a very important market for Bentley, and Behbehani Brothers is the natural choice for our new partner, with their experience and expertise in the luxury automotive sector providing the ideal platform for the Bentley brand to open a new and exciting chapter in its history in the Kingdom. Behbehani Brothers are committed to strengthening customer relationships and delivering first class service levels, which will ensure an exceptional buying and ownership experience for our Bahraini customers.”
Meanwhile, Steven Hill, Group General Manager, Behbehani Brothers commented: “This is a major step for Behbehani Brothers as we expand our automotive offering across the Kingdom. Bentley has a unique line-up that is known the world over for delivering best-in-class performance and levels of fine luxury that set the standards for everyone else to follow. With this partnership, we will enhance the brand’s position in the country and elevate the customer’s experience to the highest levels that Bentley customers expect.”
Bentley recently unveiled the all-new four-door Flying Spur that delivers the ultimate combination of performance, comfort and luxury. The all-new Flying Spur will join the brand’s Bentayga luxury SUV, which has proved particularly popular across the region since its launch three years ago, as well as the all-new Continental GT Coupe and Continental GT Convertibale, which are set to continue the model’s success story across the region.